Every client has a particular look and feel that represents their brand. The abilities to exceed the client's expectations, or offer a clear vision to those who are seeking a cohesive brand identity, are among my strongest skills.
Before I was hired as the lead graphic designer at PAML, there was no real sense of cohesion among sales, advertising, and promotional materials. My challenge was to bring a unifying look to our marketing materials, while focusing on establishing a simpler, more modern and attractive look to our products. My goal was to step outside of the norm for laboratory advertising. I began by utilizing conceptual visuals, as opposed to the traditional lab coat and test tube materials used so frequently in the past. My objective was to have the piece tell a story—to say something about the company that went beyond the fact that we were simply a laboratory. The advertising was designed to step away from the image of a cold, sterile lab, focusing instead on the people we serve. We worked toward letting a human face speak to our ultimate goal—to enable our clients to lead long, healthy, active, and happy lives.
Here's something a bit more appetizing! This was the poster I created for the Great Northwest Barbecue and Beer Festival!
Here's a great illustration I made using Illustrator and Photoshop to create a decal for a serious MOPAR fan.
